Our Story

Norden Founders Erika and Pete Panciera

Norden is a southern California based home goods brand founded in 2014 by husband and wife pair Erika and Pete Panciera. Erika, with an interest in home decor, and Pete, with years of experience as an art director and designer, started the brand after recognizing a need in the market for simple, well-designed home accessories that could stand the test of time. Each product they design and produce is informed by the pair’s eclectic design aesthetic and places they have visited around the world. As the brand has grown, it has broadened its reach into the categories of home fragrance, tabletop, ceramics, textiles, and apothecary products.

Norden’s mission is to bring warmth and comfort to the home through carefully considered, functional objects that are produced with a high level of attention to craft. Much of their line is produced in their California studio or in the U.S.A. by manufacturers with years of knowledge and experience. The brand’s aesthetic point of view and focus on quality craftsmanship have helped land it on the shelves of hundreds of retailers worldwide including Design Within Reach, Le Bon Marche, CB2, and West Elm, and in publications such as GQ, Vogue, Monocle, and Domino.


Emily Poole

Emily Poole

Operations Manager

Nick Holder

Shipping & Receiving

Christian Esposit

Production & Quality Control


Norden in Sunset Magazine
Norden in Lonny Magazine
Norden in Refinery29
Norden in L'Officiel
Norden in The Venue Report
Norden in Hi Consumption
Norden in Hi Consumption
Norden for Kelli Murray
Norden in Design Milk
Norden in Hi Consumption
Norden in Apartment Therapy
Norden on A House in The Hills Blog
Acquire Magazine
Hi Consumption
Norden in Esquire Magazine
Norden in San Diego Magazine
Design Milk
Norden in Darling Magazine
Norden in Domino Magazine
Norden in Modern Luxury Magazine
Norden on Byrdie Blog
Norden on Happy Mundane Blog
Norden in the Los Angeles Times
Norden on Design Love Fest Blog
Norden on Glitter Guide
Norden on A House in the Hills Blog
Norden on Rip & Tan by Jenni Kayne
Norden on Cool Hunting
Norden on Highsnobiety
Norden on Apartment Therapy
Norden on Highsnobiety
Norden in Vogue
Norden in Gear Patrol
Norden in Acquire Magazine
Norden on Highsnobiety
Norden on Highsnobiety
Norden on Room for Tuesday Blog
Norden on Highsnobiety
Norden on Highsnobiety
Norden on Highsnobiety
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